---
title: Marketing Assistant SOP | Minella Law Group
description: Marketing Assistant roles and responsibilities
---

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# Marketing Assistant SOP | Minella Law Group

## The is an outline of the role and expectations of the marketing assistant at MLG. 

### Purpose

 

To define the MLG role in supporting marketing operations through execution, coordination, and follow-through while marketing strategy and creative direction remain with the Marketing Director.

### Role Overview

Cambria supports marketing through execution and coordination, with a focus on consistency and task completion. This role supports approved marketing initiatives and does not own marketing strategy or creative direction.

Cambria is not responsible for TikTok content creation, online reviews, or client intake activities.

###### Core Responsibilities

**Social Media Support (Facebook and Instagram)**

- Schedule and publish approved posts
- Maintain posting cadence per Social Media SOP
- Verify captions, links, and images prior to posting
- Confirm posts are live and displaying correctly

**Content Calendar Maintenance**

- Maintain monthly content calendar
- Ensure platform, topic, and posting date are included
- Update calendar based on direction from Jenny

**Marketing Task Coordination**

- Track recurring marketing tasks and deadlines
- Follow priorities set by Jenny
- Flag delays or blockers early

**Content Preparation and Edits**

- Prepare basic social media images using templates
- Make light edits as directed
- Upload approved content to scheduling platforms

**Research and Analysis Support**

- Assist with topical research when assigned
- Pull basic engagement metrics as requested

**Scheduling and Planning Support**

- Maintain filming schedules provided by Jenny
- Track weekly and monthly marketing deadlines

**Monitoring and Escalation**

- Monitor Facebook and Instagram comments and messages
- Escalate brand or tone issues to Jenny
- Escalate legal or case-related questions to Kathy

**Weekly Marketing Check-In**

- Complete weekly marketing check-in tasks
- Provide status updates on assigned marketing items

**Explicit Exclusions**

- TikTok creation or planning
- Online review management
- Client intake or follow-up
- Marketing strategy ownership

#### Oversight

Jenny provides direction, prioritization, and approvals for marketing work. Adjustments to responsibilities will be communicated as needed.

### Weekly Checklist – Cambria Due every Friday by 1:00 pm

Submitted to: Jenny (CC: Bridget for operational visibility)

##### Social Media Execution (Facebook and Instagram)

■ Facebook posts scheduled or posted for the week

■ Instagram posts scheduled or posted for the week

■ Posts align with the approved content calendar

■ Captions, links, and images reviewed for accuracy

##### Content Calendar

■ Monthly content calendar is current and updated

■ Upcoming week is fully populated

■ Any changes approved by Jenny

##### Marketing Tasks

■ All assigned marketing tasks reviewed

■ Deadlines met or status provided

■ Any blockers flagged to Jenny

##### Content Preparation and Support

■ Images prepared using approved templates (if applicable)

■ Approved edits completed

■ Content uploaded or scheduled as directed

##### Monitoring and Escalation

■ Facebook and Instagram comments/messages checked

■ Brand or tone issues escalated to Jenny

■ Legal or case-related items escalated to Kathy

■ No responses sent without direction

#### Weekly Summary Email

■ Email sent with links to Facebook posts

■ Email sent with links to Instagram posts

■ Brief summary of completed items included

■ Any open items or blockers noted

#### Completion Rule

*\*The checklist is considered incomplete if the weekly email is not sent by the deadline. It will also be updated in the Hubspot task list for further visibility. *

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