Brand Pillars, Voice & Tone for MLG
This outlines what 5 areas to stick to when posting online on social media about anything related to Minella Law Group. It also highlights what the business mission is along with the voice and tone we want to use in all our efforts.
Company Pillars [social media posting ratios]
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Education 50%
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Escapism 20%
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Advocacy 10%
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Current Events 10%
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Company Culture 10%
➡️ Social Media content calendar template (completed by the Marketing Director each month)
➡️ Minella Law Brand Kit
Mission
We like to say we’re changing the way law firms do business.
We represent all walks of life, gender, race, and orientation. Our typical client is one who has a problem that needs solving whether it be access to their children or a pending restraining order, we gravitate towards people who have been experiencing injustice because they didn’t have representation in court. We do that by working with proven traditions, but at the same time innovating constantly to improve what we can do for our clients.”
We keep the firm on the leading edge by making the firm completely paperless where everything is maintained online. This gives clients the ability to access their client file at anytime by logging onto their platform. The attorneys maintain all calendars online, so clients always know what is going on in their case. “This sets us apart and takes away the secrecy in your case and need to constantly contact your attorney.
Values
Our attorneys appreciate the value of respect in serving our clients.
Especially in a divorce, we understand the uncertainty that you may be experiencing, which is why communication is key to providing you with effective representation. We’ll keep you fully informed and return your phone calls as quickly as possible, usually the same day.
To fully advocate on your behalf, our advice to clients goes beyond resolving the immediate situation and involves evaluation of the future impact of the decisions that are made now. We’ll assess how to put you in the best position possible well after divorce when it comes to issues of asset protection, tax consequences, and protecting your standard of living and the well-being of your children. We’ll discuss the possibility of alternatives to litigation, such as mediation and collaborative law, which may be more beneficial to promoting your current and long term family and financial interests.
Tone & Voice
MLG is a strategic yet compassionate law firm. The team is all women but we don't cater exclusively to them. Here are the top ways to integrate our culture into content:
- Trustworthy
- Supportive
- Compassionate
- Professional
- Informative
- Respectful